ABSTRACT
The purpose of this study is to examine the need of purchasing
research to business firm particular reference was made consolidation breweries
plc, Awo-omman Imo state. Purchasing research studies are embarked upon to
obtain information about the controllable and non-controllable factor as
regards to the marketing of goods and services.
And also helped the management to reduce the risk in business thereby
solving managerial problems.
TABLE OF CONTENTS
Title page - - - - - -
Approval page - - - - - -
Dedication - - - - - -
Acknowledgement
- - - - - -
Abstract - - - - - -
Table of
content - - - - - -
Chapter One
1.0 Introduction - - - - - -
1.1 background of the study - - - - -
1.2 Statement of problems - - - - -
1.3 Objectives of the study - - - - -
1.4 research questions - - - - - -
1.5 Significance of the study - - - - -
1.6 Scope of the study - - - - - - -
1.7 Limitation of the study - - - - -
1.8 Definition of terms - - - - - -
Chapter Two
2.0 Introduction - - - - - -
2.1 Purchasing research - - - - -
2.2 Why purchasing should undertake research -
2.3 Why purchasing research important - -
2.4 Organization for purchasing researcher - -
2.5 Areas of research - - - - - -
2.6 Contributions of purchasing research - -
Chapter
Three
3.0 Research design and methodology - - -
3.1 Introduction - - - - - -
3.2 The Research design - - - - -
3.3 Sources methods of data collection - - -
3.4 Population and sampling size - - - -
3.5 Sample techniques - - - - - -
3.6 Method of data analysis - - - - -
Chapter
Four
4.0 Presentation and analysis of data - - - -
4.1 Introduction - - - - - - -
4.2 Presentation of data - - - - - -
4.3 Analysis of data - - - - - -
4.4 Interpretation of result - - - - - -
Chapter
Five
5.0 Summary, conclusion and recommendations
5.1 Introduction - - - - - -
5.2 Summary of findings - - - - -
5.2 Conclusion - - - - - -
5.3 Recommendation - - - - - -
References
Questionnaires
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The recognition of the need of purchasing research in the industrial
and technological development in Nigeria have principal accounted for
significant economic development in Nigeria. The need of purchasing research is
important because Nigeria is striving towards industrialization. Purchasing and
the main pilot of commercialization plays
STATEMENT OF THE PROBLEM
Naturally, every business exists to achieve, predetermined cooperate
objectives. The objectives are normally designed to protect the interest of the
owners of the business. Therefore, consolidation breweries plc as the business organization lives to achieve the common interests of the owners. To
actualize the goal, the management should be effective and efficient overtime
in managing the scarce resources of the organization. In as much as management
recognizes the interest of the owners of the business environment under which
the business operates should be taken into consideration in other words,
consolidation breweries plc cannot operate recognizing its social
responsibilities to the rural dwellers. Many business springs up and suddenly
folds as a result of various problem with out reading their targets objectives adequate men power resources
misplacement of priority and mismanagement. These problems (i) have given rise
to series of development plan however, into the unknown complete market of
investigation a view to determining and bringing situation, with that can
assists in failure planning and decision making process. It is an
investigation into the needs of the people or consumers with respect
to goals and services so as to enable the organization attain the noble idea so
the marketing concepts.
Actually, all business activities is conducted under condition of
risks and uncertainty. The success or failure of any business, depends on many
factors, economic force, cutting competitive tendencies etc. marketing decision
are basically decision about the future. The future is not easily know and that
is why consolidation breweries should be able to slid analysis and interprets
available information towards solving any problem that may comments way. These
problems also enable is to extend in determining whether consolidation
breweries plc creates job opportunity to the people of the areas.
1.2 OBJECTIVE OF THE STUDY
Based on the negative attitude towards the application of te
usefulness of purchasing research could serve as a catalyst of change for
better economic development to business
organization with particular reference to the Nigeria economy.
The following are the specific objective of this research work.
(i)
To determine
the need of purchasing in business organization especially in consolidation
breweries plc in Imo state.
(ii) To find out how consolidation breweries plc has
been able to create job opportunities to the people of the are.
(iii) To identify the major problems that affects the
operation of the organization.
(iv) To suggest how the company should improve its
operation in future.
(v) To identify market research on competitors
concerning their products range, price, promotion and distribution outlet.
Product package and advertising.
(vi) To identify market research on product in
determining which products do consumers prefer and why, and the consumers
complaints about the products presently in the market.
1.2 RESEARCH QUESTIONS
(1) Is
purchasing research important and useful for the success of an organization?
(2) Can
purchasing research help on organization to over come of its problem in a
distress economy.
(3) What
impact does purchasing research have on the profitability of an organization?
SCOPE OF THE STUDY
The geographical coverage if this study limited
to Imo state the essence of this study is to ensure greater efficiency and cost
effectiveness of the research,.
DEFINITION OF TERMS
The following terms used in this study should be taken to mean the
following
MARKETING: Marketing is a
set a human activity directed as satisfying need and wants through exchange
process.
PURCHASING RESEARCH: This is defined as a system gathering
recording and analyzing of data about problems recking to the marketing of
goods and services.
ANALYSIS : This means to
get meaning out of the data.
SYSTEMATIC: It is a step
by step method of finding solution to a problem.
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