ABSTRACT
This research work clearly brings out
the motivational tools used by financial institution for attainment of
financial goal. The topic “motivation of customer as essential tool in
financial institution†is very essential to be used by institution. For it
least for profit maximization. This motivation is applied to retain and gain
more customers for institution like Banks.
TABLE OF CONTENTS
Title page ii
Dedication iii
Approval page iv
Acknowledgement v
Abstract vi
Table of contents vii
CHAPTER ONE
1.1
Problem
identification 1
1.2
The
Rationale of study 1
1.3
Significance
of study 2
1.4
Definition
of Terms 3
CHAPTER TWO
2.1
Review
of Related Literature 5
2.2
Motivational
techniques 10
CHAPTER THREE
3.1
Statement
of hypothesis 13
3.2
Methodology
of study 15
3.3
Sources
of Data 16
CHAPTER FOUR
4.1
Presentation
of Data 19
4.2
Analysis
of Data 22
CHAPTER FIVE
5.1
Summary
27
5.2
Conclusion 28
5.3
Suggestion 29
Bibliography 30
CHAPTER ONE
INTRODUCTION
1.1 PROBLEM IDENTIFICATION
Motivation
of customers is a very important tool to be used by financial institution like
banks.
Therefore
I want to investigate the benefits of banks if they (customers) are being
motivated by banks.
Banks
can motivate customers by giving sales promotion, increasing the interest rate
of depositors especially those that operate savings account, giving loans to
prime customers when such cases instruments or article for example, “treasury
bills, certificates for depositâ€. These financial instruments should be issued
at a lower rate to customers, also reducing the interest rate of loans can
motivate customers to petronise such institution e.g. bank.
1.2 THE RATIONALE OF STUDY
The
rationale of this study can be said to be very essential, assuming we are to
understand and influence motivation. The important reason of this study could
be said to be: guiding against past experience. Not maintaining good
relationship with customers an render such a financial institution at
liquidation, therefore the past experience of not patronizing banks could be
brough to its abrupt end if this study will be absolutely followed.
This
study provide an avenue for banks to amend past experience.
The
reason could also be said also to be profit reformation. In most cases, banks
misuse the opportunity of profit maximization, in order to avert this,
motivational process is a very good example to regain such profit.
For
customers to know their rights and obligation, it is the right of customers to
be motivated and their duty of patronage is certain, there for the reason of
motivation process is important.
1.3
SIGNIFICANCE OF STUDY
The study will be of immense benefit
to the institution under study e.g Banks. The finding and recommendations of
this study shade to be of great importance to the management of a particular
financial institution in dealing with problems relating to motivational
process. However, the study shall be of great help to the financial institution
to have a good working relationship with their customers.
The study shall also be useful to
scholars and researchers who are interested in carrying out research work based
on the area of motivation in an institution.
The study will also help some
financial institution to defeat the cause of backwardness of some of our Banks
which also dwindle the rate of income and profit of the institution and the way
some of these problems could be solved.
1.4 DEFINITIONS O TERMS
In
the cause of going through this project work, some of the words and phrase
which are very vital and relevant to the project topic were encountered.
For
the purpose of this study the following are defined as follows:
1. Motivation: This
is meeting the social and psychological needs of the customers in the
fulfillment of an organization goals.
2. Financial institution: A large important organization that has a particular purpose
which is connected with money eg. Bank
3. Essential Tool: An important instrument that is extremely necessary in a particular
situation or for a particular activity.
4. Patronage: The
support especially financial, that is given to a person or an organization.
5. Dwindle: The
become gradually less or smaller.
6. Increase income/profit: Greater amount of money that a person or an organization
earns from work or business.
7. Interest rate:
Financially, is the extra money that you pay back when you borrow money or that
you receive when you invest money.
8. Variables:
Often changing or something likely to change.
9. Sales promotion: Benefits derived from an organization for buying their goods or services
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