1.0 INTRODUCTION
The word packaging is fast becoming a vital element
in industries at recent time worldwide, owing to the fact that the introductions
of packaging in the industrial business have contributed immensely in
protecting products against damage and against degradation.
Getting products into the market, in the desired
state of affordable price is a nightmare for manufacturers and alike. The
packaging appears to be indispensable due to the high cost of package
materials. A package keeps a product intact and available to the final
consumers in its original state, protecting the quantity of the product from
the physical damage, which was the traditional purpose.
In a nutshell, packaging in industries is vital
even more for perishable and non-perishable such as blue band, margarine, Royco
bulhon cubes and many other PZ products. The conventional purposes of packaging
are meant to perform two basic functions.
i)
Protecting
the products against damage
ii)
Protecting
the products against degradation.
These functions are mainly aimed at controlling the
possibilities of spoilage, either physical or chemical.
The packaging as we know acts upon the protection
of industrial products which enables the marketers of these products to
confront the issue of packaging n the case of any physical product that will be
offered to the market.
Initially, packaging was a minor element in the
marketing mix for a product but today, the entire controllable products
attracts the attentions of consumer and thereby motivates their decision to buy
the product.
It was also found that packaging plays an important
role for promotion of product apart from its traditional role of production.
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