EFFECT OF COMMUNICATION IN ACHIEVING ORGANIZATIONAL OBJECTIVES.; CHM

DepartmentBusiness Administration and Management

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INTRODUCTION Communication is indispensable in all spheres of human and business endeavours. It is the lifewire and the key success of all business organizations. Communication involves everybody, it is the pivot upon which the existence of human and business organizations revolves and based on this, the issue of communication has developed into a major area of study and formidable social force. Consequently communication can be defined as the exchange of information between a sender and a receiver, and the inference (perception) of meaning between the individuals involved (Bowditch, 2014). Analysis of this exchange reveals that communication is a two way process consisting of consecutively linked elements. Managers who understand this process can analyze their own communication patterns as well as design communication programmmes that fit organizational needs (Kinicki & Kreitner, 2016).




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