INTRODUCTION
Physical distribution involves all the activities in satisfactory and
profitably moving raw materials and finished goods from points of origin to
points where they satisfy customer’s needs.
This
singular statement underscores the importance of distribution as marketing
controllable elements. One thing is to come up with a very good product and
another is to ensure that it is readily available to those who need them at the
required moment. Therefore, distribution performs the job of seeing to the fact
that physically produced items are made available to the buyer with the least
level of inconvenience.
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